This interview features Christelle Blanchet-Aissaoui, founder of Proxi, discussing her journey into fractional executive work and establishing a cooperative model of fractional CMOs in New Zealand.

Career Transition

Christelle moved from a demanding position at Movio to explore the fractional CMO model, recognizing a gap in New Zealand's tech industry for accessible marketing leadership.

Proxi's Mission

The company was established with co-founders who shared passion for New Zealand's tech sector. Today, Proxi operates as a team of six fractional CMOs and a creative specialist focused on helping tech and SaaS companies build marketing capabilities.

Service Model

Proxi CMOs work as internal team members rather than external consultants. Their approach includes accelerator workshops and strategic marketing planning, with the goal of building sustainable capabilities before transitioning out.

Specialized Programs

Proxi Smart targets startups with tailored 12-week coaching programs. The company cites run.io as a notable success story.

Success Factors

The interview emphasizes these critical elements for fractional executives:

• Networking
• Referrals
• Continuous learning
• Establishing strong personal/business brands